Avodah International has experience in the marketing and sales of industrial equipment and has successfully developed and implemented marketing strategies for other organizations in this field. Our educational background includes both engineering and business disciplines. Moreover, we are knowledgeable of the international markets and have the necessary technical, business and language skills to help your corporation grow. Avodah International has the qualifications to effectively assist your organization in increasing its market share. These qualities combined with our company’s values of integrity and commitment make our organization an ideal solution for your company.




Natasha Reynolds, Director

"With over 150 years of experience, our staff has the talent and expertise to take your business to the next level. At Avodah International, we combine our engineering, marketing, and global insights and language skills to assist our industrial equipment manufacturers develop and execute their growth strategies. We're proud to help shape and improve our customers' business development."

Natasha's Background:

Certified Energy Manager with leadership experience in the electrostatic precipitator industry, the natural gas distribution industry, the electric utility industry, the government sector and facilities management. Specialized in Industrial and Commercial Segments. Skilled in project management and new product development, building energy simulation, environmental awareness, marketing, corporate communications and translation/interpretation (English-Spanish). Industrial Engineer with strong technical proficiency and MBA graduate student from Florida State University. Certified Public Translator and Interpreter.


Ricardo Kraus Photo 2 (3).png

"We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. Get in touch with us to learn more about how Avodah can help you."

Ricardo's Background:

Bachelor of Science in Economics, Bachelor of Science in Banking & Finance, Master’s in Business Administration with Marketing Specialization and Post-Graduate degree in Strategic Management.

University faculty experience in teaching Marketing Planning, International Marketing, Sales Training, Financial Administration, Administration & Investments, Stock Index, Investment Funds, Mutual Funds and Bonds.

International training and consulting experience in Brazil, Mexico, Peru, Chile, Panama and other countries in Latin America for ADR

Technologies, Security Solutions, Assicurazioni Generali, Sobre Cajas Panameñas, Nestlé de Panamá, Credicorp Bank, and Distribuidora Minerva H Tzanetatos Chiriquí for recruitment, selection, training and supervision of the sales teams; development of the sales manager and team in technology systems; training of customer service and marketing; and market audit and research, focus groups, client interviews, time and motion studies.

Direct Work Experience includes roles as Xerox Sales Manager, 3M Central America Regional Marketing Manager, NCR District Manager, and various functions in the Insurance industry.



"We are passionate about building lasting relationships and delivering results for our clients. Our team provides excellent marketing and technical sales services that facilitate successful business connections and result in increased sales.”

Ricardo's background:

Bachelor's degree in Industrial Engineering from the Latin American University of Science and Technology and a Master's in Business Administration from The University of Tampa. He has extensive Supply Chain Management experience having worked with global and national corporations as well as startups in Sales and Operations Planning. He lends his knowledge of customer relationship management, demand management and his experience in planning for global projects to our team.